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The only slight dampener on the Red Bull Stratos success story? The relationship between Skydiver Felix and his employer nosedived after he failed to mention the name of energy drink before he jumped. Whether through the traditional sponsoring of athletes, extreme stunts, or the full scale ownership of successful sports teams like Red Bull Racing. A marketing strategy that uses social media for maximum effect, capturing people with equal parts amazement and awe.

It also matched the ethos of Red Bull’s brand. It paved the way for further streaming on social media and showed – if done right – it could be another tool in the digital marketers’ arsenal. What we liked about this particular campaign was its innovative use of live streaming. A fantastic advertisement for Austrian energy drink brand Red Bull? Double yes. And the purpose of this dramatic enterprise? A marketing stunt. Across the world, millions huddled around desks, watched from phones, and sat transfixed in classrooms as Austrian Felix Baumgartner jumped from the edge of space into blue oblivion. Remember this? Years in the making, the record breaking “Space Dive” was the most watched YouTube live stream ever in 2012 with 8 million concurrent viewers. But what are the best examples of digital sports marketing? And what are the lessons we can learn? And why are they some of the most creative marketing campaigns around? 1. While mobile technologies and social media are transforming both sports and sports businesses. Brands that use sponsorships or digital promotions have increased affinity and loyalty with their audiences. Done well, sports marketing campaigns have the ability to capture the hearts and minds of sports fans. The synergy between digital marketing and sports is undeniable.